Chocolate Made From Scratch
Joe Whinney and Jeff Fairhall worked together to create the Theo Chocolate Company. Joe was a pioneer in organic cocoa, previously creating the first company to manufacture and supply bulk organic cocoa and chocolate products for the US food industry. Jeff was a founder of Essential Baking Company in Seattle, WA. Jeff provided the financial resources to start the company, while Joe led the business. Debra Music joined as the Chief Marketing Officer and Joe and Debra operated as co-founders to build the company into a national brand. Autumn Martin, Erin Holzer, Jessica Lundin, and Pamela Hinckley were all part of the founding team who helped build the company. In March 2006, their dream came to life with Theo’s inaugural run of organic chocolate — the first made here in the US. Local angel investors provided funding for the company in 2006. After Jeff Fairhall passed away in 2007 his interests were acquired by existing investors to continue the Theo Mission. The name Theo comes from the Greek name of the Cacao tree —Theobroma Cacao, Food of the Gods.