Sustainable Seafood & Our Partnership with MSC

The clean, icy waters of the Pacific Northwest are home to some of the most delicious and incredible seafood. From wild salmon to halibut, crab, sablefish, and cod, the PNW produces high-quality seafood that people love and trust. 

At SeaBear, we take our responsibility to protect these waters and the species that live in them seriously. The health of these natural resources are important not just to us but also to the local communities that rely on them. Responsible sourcing is a big part of what we do, and one of the ways we support this commitment is through our partnership with the Marine Stewardship Council (MSC). The MSC is a global nonprofit that focuses on promoting sustainable fishing practices and protecting the future of our oceans.

How does the MSC help?

Seafood is among the most widely traded food commodities in the world and the demand for seafood is rising as the global population grows. The MSC is trying to stop overfishing and encourage sustainable seafood production and consumption. Sustainable seafood comes from fisheries that catch fish in ways that ensure the long-term health of a stock or species and the wellbeing of the ocean.

The MSC certification process is independent, verifiable, and based on science. MSC does not directly certify fisheries – fisheries achieve certification through an independent assessor following a rigorous assessment.

When you see the MSC blue fish label, it means that the product is:

1. Sustainably sourced – The stocks are fished in a way that does not threaten the population's long-term health and minimizes the damaging effects of fishing to the surrounding wildlife and ecosystem.
2. Verified – You can feel confident that it is sourced from a fishery that is certified sustainable to the MSC’s Standards.
3. Wild-Caught – The seafood comes from the ocean, lakes, or rivers from wild populations.

Why does it matter?

Choosing sustainably sourced seafood helps support healthier oceans, stronger ecosystems, and responsible fishing communities. It’s a simple way to make a positive impact now and for the future. SeaBear is proud to be part of this effort. By offering more MSC-certified products, we’re working to make it easier for you to enjoy exceptional seafood while also supporting our oceans and species.

Learn more about the Marine Stewardship Council at msc.org, and check out some of our SeaBear line featuring the MSC eco-label, among our smoked salmon gift boxes, ready to eat pouch line, smoked salmon lox items, and our specialty PNW smoked salmon items.